February 22, 2010 - In this day and age, web travelers want instant gratification, so if the design of your law firm's website and the navigation does not create a dynamic experience, or your content is uninformative or overly repetitive your website may suffer a high bounce rate.  That means that visitors arrive and leave rapidly and of course don't take the time to fill out a contact form.

Cepac, has built its reputation by focusing on the creation of legal websites that are strategic, attractive, informative and easy to navigate. Their clients are successful because every website is custom designed for their law firm, so potential clients can find them 24 hours a day-whenever the need arises. Cepac utilizes the latest technology, such as a custom Content Management System that empowers clients with the ability to revise, edit, add news or refresh their own sites, at their discretion. As part of a complete web-marketing solution, Cepac has developed its online newsroom product called Smart News Technology, which acts like a blog on steroids. Smart News Technology gives law firms the ability to write, edit, publish, optimize and syndicate articles across its network of newswire partners. Each release adds fresh content to a website improving search engine rankings.

Cepac believes that building a personal injury, family law or any other type of legal practice is about building relationships-with experts, referring attorneys, but most importantly potential clients. The technology integrated into the custom websites that they build for clients plants the seeds that grow into a relationship by making the web experience more personal. Inclusion of web-videos, client written articles and press releases and info that preemptively answers prospects' questions often lead to a much higher conversion rate.

About Cepac

With offices in Dallas, New York, Palm Beach, Montreal, and San Francisco, CEPAC helps law firms build distinctive images through television, Internet, print, and web-based PR. Our skill set also includes web video production and the use of YouTube as a platform for video syndication.

CEPAC specializes in developing web-marketing strategies that are based on vision and experience. We have achieved quantifiable results for attorneys in the areas of: trial law, personal injury, wrongful death, medical malpractice, construction accidents, car wrecks, and family and divorce law.

For information about a custom website or marketing program for your law firm contact Kevin Quinlan at 561-653-3266 or visit www.cepac.com.

Kevin Quinlan, President of Cepac lawyer marketing reports on the addition of court opinions and case law to the Google Scholar search engine and the impact on lexis nexis, westlaw and law firms across the country.

On November 16th in what was a somewhat shocking revelation, Google announced that their Google Scholar search engine would now provide free access to legal case law online. Google Scholar is a simple, easy to use, multi-disciplinary search engine that finds articles, theses, books abstracts and now court opinions across the Internet. It allows scholarly research in a diverse array of fields and locates the complete documents from libraries, publishers, universities and other websites.

There is a great buzz on legal blogs and across the Internet as prior to this development proprietary companies that have counted on case law as a revenue stream for many years have held these legal abstracts and opinions closely. The work product of judges and attorneys operating in our court system is a matter of public record, but until now was only available online from companies such as Lexis Nexis and Thompson Reuters (Westlaw) for a fee.

While many law firms around the US will likely maintain their subscriptions to these services, Google has stated in their blog "this addition to Google Scholar will empower the average citizen by helping everyone learn more about the laws that govern us all". The service provides links to cases that have been influenced by the different decisions so that the historical context of important cases can be studied. The search results pages have "Cited by and Related articles" links under each search result to help facilitate further study.

Both Lexis and Westlaw offer products that are specially designed for attorneys and law firms. and although expensive. will not become obsolete by this new offering. Both are putting a positive spin on the development indicating that they have no problem with government created content being available for free, but that their clients require much more than the raw content that will be found on Google Scholar searches. While it may not be a replacement now, it certainly might be a good starting point for research and who knows what additional functionality that Google may offer down the road to potentially make it more of a head-to-head competitor. For now it may just offer a cost effective way to keep the expense of prelininary research done for potential clients to a minimum in this challenging economy.

For information on law firm marketing, legal web design and SEO for attorneys, contact Kevin Quinlan.

Kevin Quinlan, lawyer web marketing guru explains why web designers must keep an eye towards search engine optimization so that law firms don't lose or adversely effect their page rank in the natural search arena when redesigning their websites

Whether or not your law firm has embarked on a web marketing or search engine optimization (SEO) program, your website has likely been crawled by the search engines and has achieved some rankings, although perhaps not on page one. There are many reasons why law firms decide to redesign or change the URL of their website- new partner, re-branding, addition of a content management system, SEO, or simply to update a tired design that has served its purpose but is no longer competitive.

It is absolutely critical to work with legal web designers who have an eye towards SEO, as a poor transition can result in losing the natural rankings your firm's website currently has and could cause the search engines to have difficulty finding your legal website. When changing the architecture, creating new pages of content or changing the URL to one targeted for SEO, the search engines must be told where to go to find your redesigned pages. Many web designers will simply forward all of the original pages to the new home page of the redesigned or relocated site. In order to maintain and improve page rank for the various search engines this is simply not sufficient. Each existing page must be redirected to the corresponding new page.

It is also important to be mindful of all of the external links to your legal website. Google's algorithms, as well as those of other search engines, place great importance on the quantity and quality of links to your site. The creation of an updated XML sitemap will help the search engines locate and index your new pages, especially if you do not have many inbound links.

A Google certified engineer utilizing Google Webmaster Tools can perform an analysis that will indicate problems like duplicate content on your new site and crawl errors that may prevent Google from accessing URL's on your new site. The Webmaster Tools will also list the types of problems and the page where the errors occurred. While inclusion in the natural search results is free, and Google automatically crawls sites on a regular basis, there are certain problems that might cause a site to be missed. These include:

Too few inbound links from sites of authority on the web
New website was launched in between Google's crawls
Design or architecture are impairing the spiders ability to crawl the site
Crawl errors that prevent the website from being accessed.

If your law firm is considering a website redesign or relocation to a new URL, working with a lawyer web design shop that follows all of Google's design, content, technical and quality guidelines and specializes in SEO for attorneys can ensure that your firm has the best chance to achieve high page one rankings and grows your practice.

For more information on SEO for attorneys, or law firm website design, contact Rene Perras.

Kevin Quinlan, legal web marketing guru discusses why the success and failure of legal marketers is tied to interaction in the digital experience on legal websites and social media like YouTube, Facebook and Twitter.

Many legal marketers have been hesitant to embrace social media such as Facebook, YouTube and Twitter because they believe that these new media channels are strictly about creating awareness for their law firm's brand. Some are also under the impression that their website is strictly on "online brochure" so that prospects can learn more about them in a non-threatening way. As reported by Razorfish, in their 2009 Digital Brand Experience Study, nothing could be further from the truth.

In their most recent survey they explored how consumers interact with brands online and found that not only can you build a brand online, the online experience that a consumer has can be the difference between success and failure in driving new clients to your practice. It is no longer sufficient to just convey the same message as traditional media, as "in today's digital world, the experience is the message." They found that 65% of consumers reported having a digital experience that strongly influenced their opinion of a brand and that 97% of those indicated that their experience determined whether they bought a product or service from that brand. Consumers are rapidly demanding more interaction and want to be talked with rather than talked at.

Further, potential clients for your law firm not only convert from visitors to prospects after interacting with your website, but give serious consideration to engaging your firm and may recommend your firm to their friends. It has always been assumed that consumers make decisions to hire a law firm partially because of the quality of the law firm's website, where it is not as obvious as in ecommerce, banking or search. The research in this study definitively indicates that consumers expect the same level of quality from all of their web experiences as they do on those sites where the ability to complete a transaction is everything. If your website does not provide an informative and satisfying experience and you don't engage your prospects through social media, then they will find a law firm that does. Every web experience has the power to influence their decision to contact and/or hire your firm.

For more information on websites for lawyers, developing and managing social media campaigns or for a complete marketing plan for your firm, contact Rene Perras.

Kevin Quinlan offers tips on how legal web marketers can maximize their conversions from search engine optimization lead generation to prospect by combining Google analytics with dedicated web phone numbers.

Many legal web marketers believe that the contact form on their website is their primary contact with prospects who visit their site. They are confident that a well designed law firm website with a short form that creates a database record of all of the information submitted will provide them with sufficient quantifiable leads to grow their business. Our experience tells us that this is only half of the picture.

Even law firm websites that offer a free download, newsletter or some other incentive to fill out the form may be missing out on the ability to evaluate the power of their search engine optimization (SEO) efforts by failing to track incoming web-based phone calls. In our experience we have seen a mix of contact form submissions to phone calls that range from 50-50 to 75-25 favoring phone calls for new lead generation.

To be completely sure of the results generated by your firm's website, the use of a dedicated web call tracking number, at the very least, is imperative. Typically, call tracking number providers feature real time reporting that can be accessed through the web at your convenience. The better programs offer features like:

> Real Time Reporting
> Graphic Analysis
> Exports of Reports in Multiple Formats
> National Do Not Call Reporting
> Telemarketer Block
> Touch Tone Capture
> Caller ID Name
> Reverse Caller ID Name Match
> Email Reports
> Call Recording

When evaluated side by side with web data provided by Google Analytics your firm can increase your ROI by making the right decisions when tweaking SEO, pay-per-click and other web marketing efforts.

Although utilizing web analytics and different phone numbers for each medium or creative is highly effective for the average legal marketer, the tools now available are becoming even more sophisticated. For example, to evaluate national pay-per-click campaigns or the effectiveness of specific keywords, software is available, called dynamic phone number insertion, that can track which sources yield the most leads by presenting a unique phone number on a website or landing page that is dependent on the key word, ad, or even search engine.

The ability to add call counts to click rates can help attorneys more scientifically analyze where they are spending their efforts and dollars and therefore eliminate underperforming keywords or ads and maximize the better performers.

To learn more about web lead generation for attorneys, SEO or results tracking, contact Rene Perras.

Kevin Quinlan, legal marketing expert, offers his view on alternative strategies to traditional PR for legal marketers and law firms to reach consumers  and maintain their brand image in the face of decreasing circulation of newspapers.

At a time when we are constantly confronted with the ever-decreasing circulation of newspapers and magazines, and in many cases the bankruptcies of same, attorneys and other marketers across the country are scrambling to find new distribution channels for earned media coverage because of its lower cost and higher credibility with the public.

Many legal marketers have abandoned the traditional PR tactic of pitching reporters, as more and more have left the business in the last two years. Although the majority of consumers still obtain their news through traditional channels, the growth of web-based news and social media offers a strong alternative for attorneys to craft their own content and distribute it directly to the public. The advantage is that there is broader reach on social media and web news sites versus a single medium such as a newspaper that even in the best of times had limited distribution.

One of the tactics currently being employed is the creation and deployment of videos on YouTube. Attorneys can create high production value videos and create their own channel online for topics that are more educational and enduring, for example, how to choose the right attorney or information on the legal process. For commentary on legal issues and lawyer's point of view on changes in the law or current events, videos that are a little less polished can be created, edited and uploaded. It helps to have a balance so that law firm's brand image is maintained.

Our firm has developed an exclusive press release distribution platform called Smart News Technology that is designed specifically to provide attorneys with the ability to directly transmit articles, firm announcements and press releases to the Internet through their own customized newsrooms.  This technology offers a direct connection to the World Wide Web without the need to utilize costly and bureaucratic press release distribution services, yet still allows law firms to have their news dispersed across a continuously growing array of newswire partners, with the aim of being picked up by Google news and other major wire services on the web.

Whether you want to create an online video channel or transmit articles across the web, it makes sense to partner with legal marketing experts that understand both your goals and your target audience.

To learn more about Smart News Technology for attorneys or how we can develop an online video channel for your law firm, contact Rene Perras.

Kevin Quinlan, legal website maven, provides tips on how to find the right legal web design team and why it requires the best architecture and not just good graphic design to be found on Google and other search engines.

There are essentially three main criteria that your law firm will need to evaluate when making the decision to select a web design firm to create or redesign a legal website for your law firm.

1. Are they able to create a site that reflects the essence of your firm and captures the attributes that make your firm unique?
2. Are they capable of designing a site that is easily navigable and user friendly?
3. Are they capable of constructing a website that has the best architecture for search engine optimization (SEO)

Usability and Aesthetics

A good starting place when choosing a legal web design firm is to look at the work that they have done for other attorneys in your areas of practice. Share some of their designs with the other members of your firm and include some of the support staff in addition to the attorneys. Get their opinions on how easily it is to find what they are looking for and if they find the sites to be appealing.

Take a good look at the websites of your competitors and leaders in your field to get an idea of how the features, navigation and the overall layout of their sites work towards converting a visitor to a prospect by getting them to call or fill out the form. The visual syntax of a website, or where logos, phone numbers and other key elements are arranged add to the ease of use.

Web Design and SEO

There is a clear advantage in working with an attorney web design firm that also specializes in SEO. Many designers are well versed in graphic design but are more focused on how a site looks than how easily it can be found in a Google search. Often we have to re-engineer a site for SEO that has been designed without a careful eye towards the search engines.

By way of example, an all-Flash site is not crawled by search engines in the same way that a content rich site with text menus and headers would be. All-Flash sites can be very visually appealing so that visitors spend enough time on the site to result in a good conversion rate. However, if the search engines have difficulty finding a site it will not matter how "sticky" it is if traffic generation is minimal. Driving new visitors to a site is the key to the numbers game of growing your business on the web.

In addition, with an SEO/design team, keyword research can be completed while a site is being designed and constructed so that the content developed for your new or redesigned website will be optimized for the search terms appropriate for your areas of practice and geographic sphere of influence. Combination of both disciplines will offer your law firm a leg-up once your website is ready to launch.

For more information on website design for lawyers, SEO or an evaluation of your current legal website contact Rene Perras.

Kevin Quinlan, law firm web design expert, offers advice on why it is necessary to design and build legal websites using world wide web consortium (W3C) standards to enhance user experience and search engine optimization efforts.

There are many opinions about how important it is to design a website using code that is compliant with the standards recommended by the World Wide Web Consortium (W3C) and the possible impact on search engine optimization (SEO) efforts.

The W3C is an organization comprised of member organizations, that was created to ensure that standards for web pages are compatible and that industry members agree on those standards. In the past incompatible versions of code were provided by different website designers creating the potential for inconsistency between web pages and how they appear in different browsers. Websites don't have to comply, but their recommendations are considered best practices.

We believe that websites for attorneys or anyone else that cares about driving traffic to their site should be both search engine friendly and W3C compliant. While Google's Matt Cutts has stated that W3C compliance does not factor into page ranking, Google's guidelines for quality clearly state that websites should be designed with the user in mind rather than constructed solely for the search engines. That means that indirectly there is impact.

Being compliant means that the functionality of the legal website will allow all visitors to see what you intend them to see regardless of which browser they use. It also ensures that your site is accessible from different devices such as cell phones and PDA's. Essentially, your law firm's website will look and function similarly regardless how the website is accessed. With browsers like Firefox gaining prominence consistency is becoming more important than ever.

When a website for lawyers provides a great user experience then visitors become prospects and there is a much greater chance for conversion to client. Keeping visitors on your pages and away from your competitors is just good business. What would be the point of achieving high page rank and providing a less than satisfactory web experience? Driving traffic to legal websites that are not user friendly will have the opposite effect from that which is desired.

While having a compliant legal site may not guarantee higher search engine rankings, as more and more law firm websites compete for the same top positions in the search engines, it is a necessity to utilize every tool in your kit to achieve high first page rankings and to maintain your place against other law firms that want to take it away. In spite of the fact that the search engines may not include compliance in their algorithms, a compliant site uses less code, so your keyword rich content gains prominence and becomes more spider friendly. And no one knows what changes will come in the future to the search engines, and having to play catch-up is never the way to go.

Working with a team that is cognizant of the user experience and expert in search engine optimization and marketing for law firms will ensure that your firm has the best possible chance to grow your business now and into the future.

For more information on W3C compliant web design for lawyers or SEO contact Rene Perras.

West Palm Beach, Florida - October 14, 2009 is the day set for attorneys, from around the nation, to meet for the well-known series of seminars called Mass Torts Made Perfect. This meeting, held at the Bellagio in Las Vegas, will provide lawyers with networking opportunities and a venue to hone their legal skills through a broad base of seminars on legal topics based on the theme "Mass Torts- The New Era."

Cepac, a national lawyer marketing firm, also returns to attend as an exhibitor at the Mass Torts Made Perfect Seminar to educate attorneys on new methods to enhance their marketing strategies, plus help them to achieve maximum visibility, attract and convert more prospects, and increase their bottom line. Cepac is dedicated to understanding the marketing needs of the legal field and focuses on building close relationships with their clients.

According to the Mass Torts Made Perfect official website, "Mass Torts Made Perfect was founded by Mike Papantonio and John Morgan. These accomplished trial lawyers envisioned and created an extraordinarily powerful learning tool for plaintiff's attorneys. Combining their unique resources, strategic insight and collective experience, they developed a legal seminar that provides ambitious, goal-oriented attorneys with the knowledge and methods that attract mass tort clients, take the case into the courtroom and win over even the most formidable competition."

About CEPAC - Lawyer Marketing

With offices in Dallas, New York, Palm Beach, Montreal, and San Francisco, CEPAC helps law firms build distinctive images through Google compliant legal website design  TV, Internet, and print advertising. Our skill set also includes web video production and the use of social media as a platform for video syndication. Cepac exclusively offers Smart News Technology that gives law firms the ability to deliver articles and press releases directly to the Internet through their own personal newsrooms. This proprietary system  delivers information like a content iceberg delivering long results for large keywords and phrases.

CEPAC specializes in developing web-marketing strategies that are favored by Google and the other search engines. The leading law firm marketing company has achieved quantifiable results for attorneys in the areas of: trial law, personal injury, wrongful death, medical malpractice, construction accidents, car wrecks, and family and divorce law.

For information about our Smart News Technology contact Rene Perras at 561-653-3266 or visit www.cepac.com

Rene Perras, web marketing expert and VP of marketing for Cepac.com, provides insight into search behavior that legal web marketers must be aware of to increase their firm's page rank through search engine optimization, as Bing gains market share.

While no one disagrees that Google has a stranglehold on first place and Yahoo is a distant, but steady second, Bing searches grew at a month-over-month rate of 22% in August, according to a recent report by Nielsen. Bing's market share of total searches reportedly rose from 9% to 10.7 % placing it as the third most popular search engine. Google had a nearly 65% share of all 10.8 million searches in August.

While not all researchers agree on the specific numbers, virtually all agree that Bing is making inroads into the search market. Getting consumers to change brand preference is not an easy proposition regardless of the product, but the increase to date seems to be more than just a blip. Perhaps the TV ad campaign has been sparking curiosity about Bing's functionality and features. If Microsoft can develop trial, then ultimately they will get some percentage of tire kickers to switch some or all of their search behavior.

Regardless of the stature of Google, law firm web marketers cannot ignore either the growth of Bing as a player or the impact of Yahoo, which still accounted for more than 1.7 million searches in August. Having a law firm website that enhances the image of your firm and answers your prospects questions is of little value if no potential clients can find your site. Achieving a high page rank for your website naturally is an ongoing, labor intensive process that requires a commitment to grow your business and stay the course.

Search engine optimization (SEO) for attorneys is a marathon, not a sprint. The more competitive a field of endeavor the more skill required by web marketers to achieve your firm's goals. With the addition of Bing to the mix and the new iteration of Google, called Caffeine, there is no time like the present to have a complete analysis of your current website architecture, content and inbound links to ensure that they are search engine friendly and to embark on a comprehensive SEO program for your law firm. "You miss 100% of the shots you don't take."

For more information on legal website design, SEO or marketing plans for attorneys, contact Rene Perras.

Kevin Quinlan, law firm marketing expert and president of legal marketing agency Cepac, weighs in on the controversy involving the listing of attorneys on free legal consultation websites and whether their performance based pay model violates the rules of professional conduct or are just a novel use of the Internet as an advertising medium much like a pay-per-click ad.

In what could be a major challenge to law firm marketing and the belief that the Internet is merely another advertising medium to which existing, and in some cases archaic, ethics rules apply, an ethics complaint involving free legal consultation websites has been filed in 47 states by complainants who believe that the Internet requires a whole new set of rules. It is their contention that in spite of the fact that these websites claim to have been fashioned on a performance based pay-per-click model; they are in fact paying a fee for a referral, a violation of the rules of professional conduct. The first claim to be reviewed will be in the state of Connecticut with hearings scheduled for November.

The majority of the state bar associations follow the same guidelines that do not allow a lawyer to "give anything of value to a person recommending the lawyer's services," the only exception being that the rule permits lawyers to "pay the reasonable cost of advertising."

And there you have the bone of contention-advertising or referral service? When a web user clicks on a pay-per-click ad and is redirected to a firm's website, that is considered a pay-for-performance ad and is allowed. What complicates matters is the fact that these referral sites offer exclusivity to individual law firms based on their location.

If these websites listed an array of attorneys in each zip code or municipality and provided the ability to click through to the respective website of any of those listed, that would not be a problem. But the very notion of selling exclusive territorial listings to a law firm and charging the firm when a prospect clicks through for the free consultation is, to some, nothing short of fee sharing.

On the pro side, the argument is that these websites are a derivative of the pay-per-click advertising model, that the arrangement is cooperative advertising permitted under professional rules and the fees are for the cost of licensing the website plus marketing costs. The opposing view is that offering a single choice to consumers based on an exclusive agreement is strictly a clever way to skirt the rules. It often may  not be the best possible attorney for the consumer.

Regardless of which side of the argument to which you subscribe, this decision which may be the largest legal ethics complaint in history, will have a major impact on this type of legal advertising but may also be the first step down the slippery slope towards conforming historical ethics rules with the new technology of the Internet. It will be interesting to see how far the various states will go towards regulating other Internet marketing strategies for attorneys.  What impact may there be on pay-per-click, search engine optimization or in the creation and use of web videos for law firm websites and  social media. It might be a bumpy ride.

Kevin Quinlan, legal marketing strategist and CEO of Legal Website Design company Cepac.com  discusses the need for personal injury attorneys to have a comprehensive Internet marketing strategy that keeps pace with consumer search trends and search terms.

In the highly competitive world of personal injury attorneys success or failure in the growth of a practice can be a direct result of how robust a law firm's presence is on the Internet. Gone are the days when potential clients relied heavily on their local yellow page ads to find an attorney, or almost any other service, and law firm websites could be just a passive online brochure. To compete on the web today websites must be aggressively proactive and address trends in consumer search habits, such as social media, web videos and fulfill their need for knowledge.

In order to successfully grow a practice, law firms require a clear Internet marketing strategy that must include more than just building and launching an attractive website lawyer websites design. Passively waiting for potential clients to find you will not deliver an abundance of prospects or lead to a successful growth curve.

To ensure success, personal injury attorneys must partner with lawyer Internet marketing experts that have the specialized experience and knowledge to understand the unique target market and goals of law firms in today's market. Their knowledge must also run deep when it comes to Google's technical and ethical guidelines that provide the framework to develop websites that reflect the brand essence of each firm, build architecture that is user and search engine friendly, and then aggressively attract prospects and convert them to clients.

On a daily basis, thousands of consumers search the Internet for answers to their legal questions and problems that in many cases also reinforces their need for the assistance of a skilled attorney. Naturally, the goal is to increase your law firm's website rankings to the top of page one for search terms that are relevant to your firm's practice and clientele. In addition, by building a site that is rich with content that addresses the questions injured consumers have and personalizes the experience through the use of web videos, the ideal is to increase conversion rates for new visitors.

Through the use of SEO best practices and proprietary technology Cepac has a winning track record of improving website rankings, increasing the quantity of new visitors to legal websites and meeting the goals that have been outlined by your firm. Our private label newsroom product, Smart News Technology, provides a unique combination of the creation of additional website pages with fresh content and link building from a network of top quality sites.

With more than 20 years working exclusively with plaintiffs' law firms, Cepac has a seasoned team of legal marketing experts including SEO specialists, designers, programmers, content/news writers and award winning TV/video producers that make Cepac uniquely qualified to partner with your firm to develop a comprehensive Internet marketing strategy that can catapult your firm's web presence to the next level.

Promotes Their Work For Trial Lawyers and to Introduce lawyer private label newsroom / wire services for law firms.

Cepac's New Legal Marketing Website Offers Law Firms of All Sizes Essential Information and a Free Consultation Feature So They Can Take the First Step Towards the Creation of Legal Marketing Strategies That Increase Trial Lawyer Brand Awareness and Help Drive More Prospects to Their Firms.

West Palm Beach, FL (Cepac.com) - Attorneys and law firms around the nation who need marketing support to grow their practice now have a new resource at their disposal with the launch of the new website by leading attorney marketing firm Cepac. The site features simplified navigation, clean organization and an easy way to request a free consultation.

Cepac, a lawyer marketing ad agency that specializes in traditional advertising strategies that include TV production, media buying and planning, print, direct mail, search engine optimization and website design, has also developed proprietary internet marketing products called Smart News Technology. This online newsroom product affords law firms with the facility to release articles, firm announcements and press releases directly to the Internet through their own private label newsroom that is seamlessly integrated into their firm's website. Every release syndicated through the newsroom is given the best possible chance for pickup on the web because of the search engine optimization feature incorporated into the Smart News Technology. Once released the article travels like lightning across a vast array of newswire partners including Google news. Each article adds a page of fresh web content to a firm's website that aids in improving the website rankings for the firm's site.

About Cepac

With offices in Dallas, New York, Palm Beach, and Montreal, Cepac is a full service attorney marketing shop that specializes in helping law firms build a distinctive image for their company. The boutique agency's mission is to "bring the power of big brand advertising to the legal field." They create strategies that add value to one's organization with innovative brand building ideas.

Cepac develops the most effective solutions for law firms by becoming marketing partners with the clients they work with, and building strong professional relationships to create the most solid advertising and promotional strategies. The full service communications company has more than 20 years experience working with firms and attorneys throughout the nation.
For more information about CEPAC Lawyer marketing solutions, law firm web sites, search engine optimization or Smart News Technology, please visit http://www.cepac..com 

West Palm Beach, FL (Vocus/PRWEB ) July 9, 2009 -- Cepac, an attorney and law firm marketing agency specializing in law firm website design, internet marketing / search engine optimization (SEO), and press release writing and distribution, announces the launching and syndication of a new website for a top Dallas, Texas personal injury law firm. Cepac's professional marketing and advertising team continues to bring big brand advertising to the legal field by releasing a new website for the Dallas plaintiff's firm of Eberstein and Witherite.

The Texas civil litigation law firm's new Internet site offers Cepac's ground breaking Vision Smart News Technology which allows the firm to optimize their exposure and presence on the web using social media, press release distribution, and news coverage services. Vision Smart News Technology is a cutting edge product that allows attorneys and firms to increase their brand visibility, web traffic, and client interaction. This online newsroom product is personalized to fit Cepac's lawyer clients and gives their firms the ability to deliver articles, news, and press releases directly to the Internet through private personal newsrooms on their websites.

The top Texas litigators, with Eberstein and Witherite, will now be able to write, publish, and syndicate their news, articles, events and corporate announcements with a push of a button through their own personal newsroom. The Eberstein and Witherite attorney news is then carried over a diverse array of approved newswire partners effectively reaching large distribution networks including Google News.The professional team at Cepac lawyer marketing and advertising agency knows attorneys expect their marketing consultants to adhere to high standards that send a clear message to clients and prospect's regarding their skill, professionalism, legal experience and knowledge.

The reputable Cepac team asserts whether cases are related to personal injury, business, criminal, or any other area of law, consumers today rely primarily on web based outlets for researching, selecting, and contacting attorneys. Cepac personal injury marketing company also offers web site tools that help law firms and attorneys stay ahead of the curve. Through their Content Management System lawyers are empowered with the ability to revise, edit, add news or refresh their own sites at their discretion.

Cepac's commitment to taking legal advertising to a higher level sets their legal marketing firm apart from all other law firm marketing consultants. Creating compelling marketing and advertising is their passion. By working with Cepac's full-service lawyer marketing agency, clients are exposed to professionals who are dedicated to excellence. Cepac's passion is present in all areas of their acclaimed marketing and advertising strategies and campaigns including: television production; media planning; public and media relations; search engine marketing with blog creation and maintenance and online press releases; web site design; and print and radio advertising.

Media Contact:
888-411-2372
http://www.cepac.com/

Click here for more info on the new PR product.

How many times have you heard a friend or business associate rave about the web site that they are going to have built for their firm with all of the “latest bells and whistles”? Even worse, how often have you visited one of those sites that had so many “cool” effects that it drove you away?

Often, there is music that you can’t turn off, irrelevant Flash intros that are way too long, graphics in place of text and navigation that is designed to be cute rather than functional. Most of these “special effects” should be left for video gaming and nowadays everyone wants instant gratification on the web.

The fact is, that it isn’t creative if it doesn’t sell. The questions that you should be asking yourself are what will this site do to promote the image of my firm and help educate clients and potential clients? Will anyone be able to find me on the web if they are searching for an attorney? Is my site consistent with my unique brand?

Only the bells and whistles that work in the background to make your site work effectively for search engine optimization; capturing data and making the user’s experience memorable are worth the cost.

Driving prospects to your site and getting them to submit their contact info. Now that’s creative.

For lawyer marketing services contact - Cepac.com Lawyer Marketing Firm 

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